Victory
Branding Announces Partnership With Marketing Sciences
and Research Firm SanCorp LLC
BRUNSWICK,
Maine, December 29, 2005 – David
Vazdauskas, president and founder of the brand consultancy
Victory Branding, announced today that the firm has
formed a strategic partnership with Lexington, Massachusetts-based
SanCorp, LLC. Sancorp provides marketing sciences
and market research services to clients in a broad
spectrum of industries.
“By partnering with SanCorp,
Victory Branding is now able to offer clients a unique
blend of brand strategy and sophisticated marketing
sciences,” said Mr. Vazdauskas. “SanCorp
has expertise in a wide array of vital marketing analytics,
including customer segmentation, decision-modeling,
demand estimation and qualitative research analysis.”
Abhijit Sanyal, founder of SanCorp,
is a marketing sciences veteran who has consulted
with clients within the pharmaceutical, bio-tech,
media, entertainment and financial services industries.
His clients have included Pfizer, CitiGroup, The Walt
Disney Company and the Chicago Tribune.
“We are very excited about
this opportunity to partner with Victory Branding,”
said Dr. Sanyal. “Branding is becoming an increasingly
complex discipline that requires both market knowledge
and strategic vision. The combined expertise of our
two firms can help clients achieve unique insights
into their branding opportunities and challenges.”
As part of the strategic partnership,
Victory Branding and SanCorp have developed Channel
Matrix, an analytical tool that helps clients understand
how customers migrate across marketing and sales channels
– for example, from catalog to online shopping,
or from single-channel to multi-channel users. “The
Channel Matrix tool helps clients better predict channel
migration and create targeted messages at a very vulnerable
point – the time at which customers are shifting
channel preferences and being exposed to a new set
of brand choices.”
About Victory
Branding
Victory Branding, founded in
2002, is a brand strategy consulting firm with a track
record of helping clients focus on their most important
branding challenges and opportunities. The firm has
worked with clients throughout the United States in
the technology, retailing, financial services, non-profit
and arts-related industries. Victory Branding is based
in Brunswick Maine, located 20 miles north of Portland.
About SanCorp
LLC
Founded in 2004, SancCorp LLC
provides actionable, high value solutions in the areas
of marketing sciences and market research. SanCorp
conducts studies using both qualitative and quantitative
approaches forconsumer and business-to-business clients.
Abhijit Sanyal, president of SanCorp, was previously
vice president of V2-Gfk and a research director at
Eidetics – both market research firms focused
on the pharmaceutical industry. SanCorp is headquartered
in Lexington, Massachusetts, located 20 miles west
of Boston.
Press Contacts
David Vazdauskas
Victory Branding
207-725-4447
david@victorybranding.com
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