Victory Branding Launches BRAND
WORKLOAD™ Assessment Tool
PORTLAND, Maine, April 5, 2006 –
David Vazdauskas, president and founder of the brand
consultancy Victory Branding, announced today that
the firm has launched its dynamic new brand assessment
tool, Brand Workload™.
The unique analytical tool assesses
the role that each operations activity currently plays
in advancing a client’s brand, identifies opportunities
to clarify and strengthen that role, and builds an
integrated brand workload system.
“Most companies know that
their brand is strengthened by more than just marketing
activities,” said Vazdauskas. “But many
companies find it difficult to define exactly how
other activities affect the brand and how each is
related to each other in the branding effort.”
According to Vazdauskas, the Brand Workload™
tool is a systematic way for clients to analyze the
brand “workload” of a variety of operational
activities – for example, automated customer
service protocols, voice and email correspondence,
shipping material materials and HR communications.
The Brand Workload‘ assessment
tool was developed based on work that Victory Branding
has performed for a variety of clients in the retail,
technology, financial services and healthcare industries.
“Most brand audits examine a very small portion
of a company’s overall operations,” said
Vazdauskas. “The Brand Workload‘ tool
looks at a full spectrum of activities, and importantly,
analyzes how each can work in a more integrated way
to advance a company’s branding efforts.”
About
Victory Branding
Victory Branding, founded in 2002, is a brand strategy
consulting firm with a track record of helping clients
focus on their most important branding challenges
and opportunities. The firm has worked with clients
throughout the United States in the technology, retailing,
financial services, non-profit and arts-related industries.
Victory Branding is based in Brunswick Maine, located
20 miles north of Portland.
Press Contacts
David Vazdauskas
Victory Branding
207-725-4447
david@victorybranding.com
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