News from Victory Branding

Victory Branding Launches BRAND WORKLOAD™ Assessment Tool [link]

Victory Branding announces strategic partnership with marketing sciences firm SanCorp LLC [link]

Victory Branding in the News

Consumer needs often get lost in rush to create unique products [link]
An article by David Vazdauskas in the Portland Press Herald

Go high, go low … or else? [link]
An article by David Vazdauskas about the disappearing middle market in antiques and fine art.

Brand localization: Still the missing link [link]
An article by David Vazdauskas in iMedia Connection